New Holland dealers in Morocco

There is 1 authorised New Holland dealer in Morocco: SOMMA (Auto Hall group), with 14 branches in Casablanca, Beni Mellal, El Jadida, Fes, Kenitra, Marrakech, Oujda, Rabat, Settat, Tanger, Tétouan, Meknes, Safi and Agadir. It sells new New Holland machines and offers parts and servicing. Last checked October 2026.

Country guide

Buying New Holland equipment in Morocco

Main demand fromMiningConstructionFarming

Morocco is the world's largest exporter of phosphate, and the OCP phosphate mines are among the country's biggest users of heavy equipment.

Currency
Moroccan dirham (MAD)
Main ports
Tanger Med, Casablanca, Jorf Lasfar, Agadir
Drives on the
Right
Languages
Arabic, Berber; French widely used in business

Importing and registering, in brief

  1. Ports

    Tanger Med (one of Africa's biggest container ports), Casablanca, Jorf Lasfar and Agadir.

  2. Customs

    Clearance is through the Administration des Douanes et Impôts Indirects (ADII).

  3. Certificate before shipping

    Some industrial products need a verification of conformity before shipment.

  4. Registering for road use

    Machines used on public roads are registered with NARSA (the national road safety agency).

General guidance only. Confirm with the official bodies or your clearing agent before you buy. Last checked October 2026.

Read the full Morocco guide